Archive for October, 2009


RagApple Lassie Vineyards’ now famous logo and packaging is not the work of a high profile Madison Avenue Advertising Agency – but rather a storyboard developed and designed by Owner, Lenna Hobson and friend, Carol Vanderpool to depict the legacy of RagApple Lassie! 

But let’s begin at the beginning.  Once Frank and Lenna Hobson made the decision to plant a vineyard and build a winery, choosing a name was easy – for two reasons.  One, being the fact that over twenty-five years ago, Lenna remembered reading in a Wine Spectator Magazine – then still just a tabloid – an editorial admonishing the lack of creativity in vineyard and winery names.  In fact, the author succinctly asked to see “the rock where it was carved in stone that every winery must be named after a geographical feature…or the august family name!”  And two, was the fact that Lenna had heard so much about Frank’s Championship 4-H Show Calf serendipitously named “RagApple Lassie” by the Holstein Registration Association that she immediately intuited the value of such a unique name.  However, it must be said that some unimagative naysayers thought they must be more traditional and conservative.”  But, with Frank’s support, Lenna continued full steam ahead and it has turned out to be one of the best business decisions they made.

Check back soon as the story continues…

Visit our main site at RagAppleLassie.com!

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